laur – press kit
ethereal dark pop
bio
laur (lore) is a Brooklyn-based artist known for her captivating soundscapes and soulful lyrics. laur’s music is a unique blend of pop, electronic, and r&b, characterized by lush instrumentation and hauntingly delicate vocals. laur is celebrated not only for her artistry but also her immersive and multimedia live shows, which she’s hosted at venues across the country including Mercury Lounge in NYC, Gold Diggers in LA, and Convivio in Oaxaca, Mexico. her debut record, Nightbloom, dropped in Oct, 2023.
Nightbloom
laur’s debut album, Nightbloom, is a journey into the hush of darkness; under oceans and through underworlds, in sweet whispers and sultry seductions, in earnest offerings to the gods. 𝕃𝕀𝕊𝕋𝔼ℕ ♪
album review
“It’s clear that laur isn’t merely a musician; she’s a sorceress of sound, wielding her vocal chords like a wand to conjure up intricate emotional landscapes. Her voice, hauntingly delicate yet imbued with resolute strength, serves as a spiritual guide through the labyrinthine corridors of “Nightbloom.” When you hear her sing, it’s as if she’s confessing a sacred secret, and you’re the only one she trusts enough to share it with.”
press
“[laur] creates a mystical, ethereal atmosphere that’s ideal for exploring the human psyche. I doubt you’ve ever heard anything like this.”
“laur’s vocals are nothing short of remarkable, delivering the heartfelt lyrics with a delicate yet powerful touch.”
“The “she/her” music video immerses viewers in a kaleidoscope of vibrant colors, evocative storytelling, and empowering visuals, communicating themes of self-acceptance and embracing individuality.”
“laur’s seiyu-esque, elfin soprano sounds smooth and intimate, growing into an atmospheric audio-visual poetry. [darkside] also contains a pleasant low vibration and unostentatious percussion. Fragile, nocturnal, incredible.”
hades music video
directed by laur
she/ music video
directed by laur