laur – press kit
ethereal dark pop
bio
laur (lore) is a Brooklyn-based artist known for her captivating soundscapes and immersive experiences. described as a “sorceress of sound” by Independent Music Reviews, laur’s ethereal dark pop blends lush sub-bass, dreamy vocals, and expansive instrumentation. her genre-fluid sound, often compared to FKA Twigs and Sevdaliza, resonates with both alternative and mainstream audiences. laur curates immersive, multi-sensory events—hosted at venues like Mercury Lounge (NYC) and Convivio (Oaxaca)—that transcend traditional performances, offering audiences a dreamlike realm where music, multimedia, and interactive elements create an unparalleled experience. Her debut album Nightbloom (2023) provides an auditory retreat, pushing the boundaries of pop, with visually striking music videos set against lush landscapes that have become a signature of her work.
Nightbloom
laur’s debut album, Nightbloom, is a journey into the hush of darkness; under oceans and through underworlds, in sweet whispers and sultry seductions, in earnest offerings to the gods. listen ♪
album review
“It’s clear that laur isn’t merely a musician; she’s a sorceress of sound, wielding her vocal chords like a wand to conjure up intricate emotional landscapes. Her voice, hauntingly delicate yet imbued with resolute strength, serves as a spiritual guide through the labyrinthine corridors of “Nightbloom.” When you hear her sing, it’s as if she’s confessing a sacred secret, and you’re the only one she trusts enough to share it with.”
press
“[laur] creates a mystical, ethereal atmosphere that’s ideal for exploring the human psyche. I doubt you’ve ever heard anything like this.”
“laur’s vocals are nothing short of remarkable, delivering the heartfelt lyrics with a delicate yet powerful touch.”
“The “she/her” music video immerses viewers in a kaleidoscope of vibrant colors, evocative storytelling, and empowering visuals, communicating themes of self-acceptance and embracing individuality.”
“laur’s seiyu-esque, elfin soprano sounds smooth and intimate, growing into an atmospheric audio-visual poetry. [darkside] also contains a pleasant low vibration and unostentatious percussion. Fragile, nocturnal, incredible.”
hades music video
directed by laur