ethereal dark pop
laur (lore) is a Brooklyn-based artist known for her captivating soundscapes and immersive experiences. described as a “sorceress of sound” by Independent Music Reviews, laur’s ethereal dark pop blends lush sub-bass, dreamy vocals, and expansive instrumentation. her genre-fluid sound, often compared to FKA Twigs and Sevdaliza, resonates with both alternative and mainstream audiences. laur curates immersive, multi-sensory events—hosted at venues like Mercury Lounge (NYC) and Convivio (Oaxaca)—that transcend traditional performances, offering audiences a dreamlike realm where music, multimedia, and interactive elements create an unparalleled experience. her debut album Nightbloom (2023) provides an auditory retreat, pushing the boundaries of pop, with visually striking music videos set against lush landscapes that have become a signature of her work.
reviews
It’s clear that laur isn’t merely a musician; she’s a sorceress of sound, wielding her vocal chords like a wand to conjure up intricate emotional landscapes. Her voice, hauntingly delicate yet imbued with resolute strength, serves as a spiritual guide through the labyrinthine corridors of “Nightbloom.” When you hear her sing, it’s as if she’s confessing a sacred secret, and you’re the only one she trusts enough to share it with.
laur’s new single, hades, takes us into the underworld. The lyrics are thoughtful and lend weight to the track’s message. They remind us that there’s beauty to be found in even the ugliest places, and that by accepting ourselves as we are, we have the opportunity to grow. The production of the song creates a mystical, ethereal atmosphere that’s ideal for exploring the human psyche. I doubt you’ve ever heard anything like this before; it’s just unbelievable, there’s no other way to describe it.
The “she/her” music video immerses viewers in a kaleidoscope of vibrant colors, evocative storytelling, and empowering visuals, communicating universal themes of self-acceptance and embracing individuality. As laur’s latest single, the video showcases her evolution as an artist, both in terms of her creative vision and her ability to connect with her audience on a profound level.
laur’s seiyu-esque, elfin soprano sounds smooth and intimate, growing into an atmospheric audio-visual poetry. The track also contains a pleasant low vibration and unostentatious percussion. At 3:05, something like zen folk looms with an enthralling wind chime. Fragile, nocturnal, incredible.